What is SEO Important™? |
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SEO Important™ is a full service company that specializes in increasing traffic to existing websites and building search engine optimized websites from scratch. The methods that we use to increase traffic are 100% reliable as we take great care to adhere to the industry standards. Search Engine Optimization is a meticulous process that must be done according to proper specifications that search engines such as Google and Yahoo have put forth. Search engine optimization is important to companies who want their websites to appear as close to the top of the search results list as possible. More desirable search positioning translates into more traffic to the websites. More traffic to the websites leads to greater opportunities for businesses to reach their targeted visitors. If all goes according to plan, these targeted visitors become clients. Once potential clients find your website, the only way that they will become clients is if they feel comfortable with your site. Potential clients should be able to navigate the website easily. Trust is essential to a client. A client needs to trust your website enough to give you a call - or even better to make a purchase online. We employ various techniques to give your website internet credibility. As part of our search engine optimization strategy, we install stat tracking software on your website that allows you to thoroughly analyze traffic to your website. You will have a powerful and easy to use tool that shows you exactly how many visitors you are getting, where your visitors are coming from geographically, and how they arrived at your website. You will see exactly which search terms visitors enter into search engines to find you. Analyzing this SEO data is extremely beneficial as this information helps us to formulate a detailed search optimization strategy together. How Important is SEARCH ENGINE OPTIMIZATION? (SEO) The SEO process includes the following elements:
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SEO Site Analysis |
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Effective SEO strategy begins with a site analysis. If the website is brand new, then the site must be built with SEO infused into its infrastructure. Keywords, file names and structure must be carefully constructed to yield the best results. Existing websites must be examined closely to determine what areas of SEO have been properly addressed and which areas need greater emphasis. It is not only important to look at every aspect of the existing website, but it is crucial to be meticulous in this exploration to enhance search engine optimization. |
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SEO Compliance |
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A major piece of the search engine optimization puzzle is compliance. It is important to be recognized by search engines, specifically by Google. According to comScore, Google accounts for approximately 65% of all search queries. It is not only good SEO practice to follow the Google Search Engine Optimization Starter Guide, it is essential. All design and implementation choices should be made with search engine compliance in mind. Various techniques such as spamdexing ,link farms, keyword stuffing and article spinning are not only frowned upon, but search engines aggressively seek out these kinds of sites and remove them from their indices. |
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SEO Strategy |
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The ultimate strategy of search engine optimization is to bring more traffic to your website. The goal of increasing traffic to a website is usually the means to another end. Whether it is to get users to join an organization, call your organization by phone or to buy products online, once you are able to successfully bring more users to your site you must formulate on a plan focussed on the next step. Search engine optimization can be done organically (through unpaid search queries) or through paid methods such as Google adwords and other pay-per-click options (Search engine marketing: SEM). When investing in SEM, it is important to consider ROI (Return on Investment). |
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