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Link Exposure and Search Engine Optimization (SEO)

Link Exposure

Link exposure refers to the process of having other websites linking to your website. The purpose of linking with regard to search engine optimization is to increase popularity and to draw traffic to your site.

The more websites that link to your website, the more popular your website will become with search engines. It is important that the referring website in relevant to your website as that will assist in giving your site a boost in link popularity. 

Google gives weight to a website based upon several factors including the number and quality of links that pointi to it (backlinks). It is very important to get links through publishing relevant content, marketing campaigns or thorugh conventional link building methods.

Some methods of link building include:

  • affiliate with paid web directories
  • submit to quality article directories
  • send out online press releases
  • answer questions in Yahoo
  • participate in online forums
  • partner with business associates
  • create accounts with social media outlets


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