seo-importantOrganic Search Engine Optimization™                                                                                                                                877 736 3494


SEO (Search Engine Optimization)

* Search Engine Optimization Glossary

Search engine optimization (SEO) is aimed at improving the page rank of a website within search engines. The goal of search engine optimization (SEO) is to improve traffic to a web site or a web page through organic, algorithimic, natural or unpaid means. The premise of search engine optimization (SEO) is that the closer to the top of the search results list that the site appears, the more visitors will click on the site, this increasing traffic. By increasing traffic to the site, the site will have greater opportunity to reach more targeted visitors.

Search engine optimization (SEO) is an internet marketing strategy that takes into account how search engines operate. It seems that through optimizing a website's content and HTML code, search engines will be able to find specific keywords determined by the user.

Various elements of a website including site design, navigation menus, content management systems (CMS), images, and videos can be optimized for the purpose of greater search engine exposure.

White Hat SEO

The class of techniques that utilize search engine friendly tactics is known as 'White Hat SEO'. White hat SEO seeks to improve the ranking of a website while adhering to the standards that search engines put forth. In summary, if your techniques are done with the goal of enhancing the user-experience of the internet, then it is considered white hat SEO.


Black Hat SEO

Another class of technique is known as black hat SEO. Black hat SEO includes exploiting the internet for personal gain. Various techniques such as spamdexing, link farms, keyword stuffing and article spinning are practiced regardless of the user-experience of search engines. Search engines seek out these kinds of sites with the hopes of removing them from their indices.

search engine optimization tips
SEM (Search Engine Marketing)

This is the opposite of organic search engine optimization (SEO). Search Engine Marketing (SEM) refers to the internet marketing strategy in which search engine results are obtained through paid advertisement. One form of SEM is Google Adwords. Yahoo also has a similar program. Google Adwords is a complex system in which sites bid for the right to advertise under sponsored links for keywords that they deem appropriate to the content on their sites.


© 2011 SEO Important . All rights reserved.